I know! I know, it’s Jim Hill and a lot of us despise the very existence of the guy, but, (and you knew there was going to be a but didn’t you), he does make a good point about why would you pay $50-60 on taking the family to the cinemas when you can rent it or buy it for under $30 and watch it at home a few months later?
Jim’s own synopsis of his article says…
Jim Hill asks: What’s it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio’s U.S. fanbase?
If you are interested, you can read the article here.