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Comments (0) Academy Awards, News, UP

Variety Ad Covers Up

Carl Fredricksen has been gracing some pretty exciting covers lately, first it was Hear the World and now Variety!

This full cover page ad serves to raise awareness of Disney•Pixar’s campaign to get Up… up there with the Best Picture giants. Of course, a highly popular trade paper like Daily Variety (Friday issue too!) is the perfect place to do so, and it looks gorgeous!

Notice that Up’s Oscar campaign, as opposed to the film’s theatrical marketing, is focusing more on the "Married Life" sequence to illustrate such quotes as "…will stay with you for a lifetime…" I’m sure this is the right approach to take, we’ll find out if AMPAS’s heartstrings were pulled when February 2nd nominations are announced!

I think it’s great that they’re reminding Oscar voters that Up is the best reviewed film of the year. They seem to have overlooked that last year and the year before…

(Source: Awards Daily via The Pixar Blog)

0 Responses to Variety Ad Covers Up

  1. Netbug009 says:

    “I think it’s great that they’re reminding Oscar voters that Up is the best reviewed film of the year. They seem to have overlooked that last year and the year before…”

    THIS. Man, WALL-E got shafted hard…

  2. martini833 says:

    Glad you agree. 😀

  3. Anonymous says:

    Yeah, both Up and WALL•E are fantastic films, but I still weep for WALL•E last year.

    —Leirin

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