{"id":1214,"date":"2007-04-26T17:42:00","date_gmt":"2007-04-26T17:42:00","guid":{"rendered":"http:\/\/pixarplanet.com\/blog\/bye-buena-vista-hello-disney"},"modified":"2007-04-26T17:42:00","modified_gmt":"2007-04-26T17:42:00","slug":"bye-buena-vista-hello-disney","status":"publish","type":"post","link":"https:\/\/pixarplanet.com\/blog\/bye-buena-vista-hello-disney\/","title":{"rendered":"Bye Buena Vista! Hello Disney!"},"content":{"rendered":"\n<p>Both <a href=\"http:\/\/www.bloomberg.com\/apps\/news?pid=20601087&#038;sid=a0MG17nO.PG8&#038;refer=home\">Bloomberg<\/a> and <a href=\"http:\/\/jimhillmedia.com\/blogs\/jim_hill\/archive\/2007\/04\/23\/monday-mousewatch-is-bob-iger-looking-to-say-buenas-noches-to-buena-vista.aspx\">Jim Hill Media<\/a> are reporting that <span style=\"font-style:italic;\">Buena Vista Home Entertainment<\/span> and <span style=\"font-style:italic;\">Buena Vista Distribution<\/span> will be dropping their names for <i>Disney<\/i> within weeks. <\/p>\n<blockquote><p><span style=\"font-style:italic;\">Chief Executive Officer Robert Iger is seeking to simplify the company&#8217;s marketing and reduce costs by narrowing most brand names to Disney, <span class=\"caps\">ABC<\/span> and <span class=\"caps\">ESPN<\/span>. In February, Iger changed Touchstone Television production company to <span class=\"caps\">ABC<\/span> Television Studio and Buena Vista Games became Disney Interactive Studios.<\/span><\/p><\/blockquote>\n<p> says Bloomberg.<\/p>\n<p>However, the Touchstone, Miramax and Pixar film studio names will remain as they are. <span style=\"font-style:italic;\">&#8220;With Disney we think we have a durable brand that gives us a competitive advantage,&#8221;<\/span> Robert Iger, Walt Disney <span class=\"caps\">CEO<\/span> said at a meeting at an analyst meeting in February, <span style=\"font-style:italic;\">&#8220;We&#8217;re going to aim to make that brand more durable, more competitive and more value-generating on a global basis.&#8221;<\/span><\/p>\n<p><span style=\"font-weight:bold;\">What do you think? Share your opinion with us in the comments section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Both Bloomberg and Jim Hill Media are reporting that Buena Vista Home Entertainment and Buena Vista Distribution will be dropping their names for Disney within weeks. Chief Executive Officer Robert Iger is seeking to simplify the company&#8217;s marketing and reduce costs by narrowing most brand names to Disney, ABC and ESPN. In February, Iger changed &hellip;<\/p>\n<\/div>","protected":false},"author":4,"featured_media":4020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,2,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bye Buena Vista! 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