{"id":1240,"date":"2007-05-12T09:10:00","date_gmt":"2007-05-12T09:10:00","guid":{"rendered":"http:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour"},"modified":"2007-05-12T09:10:00","modified_gmt":"2007-05-12T09:10:00","slug":"press-release-ratatouille-big-cheese-tour","status":"publish","type":"post","link":"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/","title":{"rendered":"Press Release: Ratatouille Big Cheese Tour"},"content":{"rendered":"\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp0.blogger.com\/_nIqrDPD-Np8\/RkT5fZWVDwI\/AAAAAAAAAeE\/C2NjMOLARVg\/s1600-h\/bigcheesetour2.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/bp0.blogger.com\/_nIqrDPD-Np8\/RkT5fZWVDwI\/AAAAAAAAAeE\/C2NjMOLARVg\/s320\/bigcheesetour2.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5063446198847082242\" border=\"0\" \/><\/a><br \/>\n<span style=\"font-weight:bold;\">Disney\/Pixar\u2019s <span class=\"caps\">RATATOUILLE<\/span> to Kick off the Summer with &#8220;Big Cheese Tour&#8217;&#8216;<\/span><\/p>\n<p><span class=\"caps\">LOS<\/span> <span class=\"caps\">ANGELES<\/span>&#8212;(<span class=\"caps\">BUSINESS<\/span> <span class=\"caps\">WIRE<\/span>)&#8212;Walt Disney Pictures and Pixar Animation Studios will celebrate this summer\u2019s most original animated-comedy, <span class=\"caps\">RATATOUILLE<\/span>, by bringing a mouthwatering experience to cities across the country with <span style=\"font-weight:bold;\">\u201cThe Big Cheese Tour\u201d<\/span> it was announced today by Jim Gallagher, President of Buena Vista Pictures Marketing. The tour will kick off today, May 11, 2007, at Walt Disney World Resort in Orlando, FL and continue to cross the country stopping at many events and major food festivals throughout the summer.<\/p>\n<p><a href=\"http:\/\/upcomingpixar.blogspot.com\/2007\/05\/press-release-ratatouille-big-cheese.html\">Read the full release&#8230;<\/a><\/p>\n<p><span class=\"fullpost\">Inspired by Disney\/Pixar\u2019s <span class=\"caps\">RATATOUILLE<\/span>, a hilarious comedy about a rat named Remy who dreams of becoming a great French chef, the interactive experience will be highlighted by a thrilling \u201cBig Cheese Slide\u201d which will give kids an exciting ride down a 25\u2019 wedge of cheese. Audiences will also be treated to a special sneak peek at <span class=\"caps\">RATATOUILLE<\/span> inside the 30\u2019 state-of-the-art \u201cEiffel Tower Digital Theater.\u201d A Center Stage area features daily cooking demonstrations with a real chef featuring Tasty Treats and Healthy Snacks for busy families as well as daily shows featuring Ratatouille Video Game demonstrations, radio promotions and an inside look at how the animation for <span class=\"caps\">RATATOUILLE<\/span> was created. Tour goers will also be able to see multiple making-of pieces at various kiosks.<\/p>\n<p>The tour is being supported by a fantastic lineup of promotional partners. Tour goers can interact with Intel Corporation\u2019s roaming ambassador chefs, equipped with Intel\u00ae Centrino\u00ae Duo processor technology-based laptops using Intel\u00ae Core\u2122 2 Duo processors, where they can take photos with the <span class=\"caps\">RATATOUILLE<\/span> characters superimposed into the picture, play an interactive game or register for a chance to win an array of prizes. The tour chefs will feature recipes from the General Mills\u2019 portfolio of brands and attendees will be able to sample Chocolate Chex\u00ae cereal as available. Samsung is providing all of the appliances on stage and plasma screens throughout the tour. <span class=\"caps\">THQ<\/span> will provide video game demonstration kiosks where consumers get a chance to sample the latest game.<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp3.blogger.com\/_nIqrDPD-Np8\/RkT7yJWVDyI\/AAAAAAAAAec\/U2q-eMVLzwU\/s1600-h\/bigcheesetour.jpg\"><img decoding=\"async\" style=\"display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;\" src=\"http:\/\/bp3.blogger.com\/_nIqrDPD-Np8\/RkT7yJWVDyI\/AAAAAAAAAec\/U2q-eMVLzwU\/s320\/bigcheesetour.jpg\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5063448719992885026\" \/><\/a><\/p>\n<p>\u201cRATATOUILLE is the one truly original comedy this summer and we are very excited to let families all over the country get a unique and up close flavor for the film\u2019s humor, exciting Parisian backdrop and its wonderful characters through the \u2018Big Cheese Tour\u2019 experience,\u201d commented Jim Gallagher, President of Buena Vista Pictures Marketing. \u201cBesides, who wouldn\u2019t want to slide down a 25\u2019 wedge of cheese?\u201d he joked.<\/p>\n<p>\u201cThis experience promises to bring the magic and excitement of <span class=\"caps\">RATATOUILLE<\/span> to families across the country,\u201d promises Eddie Newquist, President of The Becker Group\u2019s Creative Studio, who designed and is managing the touring experience. \u201cGuests will feel like they stepped into the world of <span class=\"caps\">RATATOUILLE<\/span>.\u201d<\/p>\n<p>Directed by Academy Award\u00ae-winner Brad Bird (\u201cThe Incredibles\u201d), <span class=\"caps\">RATATOUILLE<\/span> is the hilarious tale of a rat named Remy who dreams of becoming a great chef despite his family\u2019s wishes and the obvious problem of being a rat in a decidedly rodent-phobic profession. When fate places Remy in the city of Paris, he finds himself ideally situated beneath a restaurant made famous by his culinary hero, Auguste Gusteau. Despite the apparent dangers of being an unwanted visitor in the kitchen at one of Paris\u2019 most exclusive restaurants, Remy forms an unlikely partnership with Linguini, the garbage boy, who inadvertently discovers Remy\u2019s amazing talents. They strike a deal, ultimately setting into motion a hilarious and exciting chain of extraordinary events that turns the culinary world of Paris upside down. <span class=\"caps\">RATATOUILLE<\/span> opens in theaters nationwide on June 29, 2007.<\/p>\n<p>About Pixar Animation Studios<\/p>\n<p>Pixar Animation Studios combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created several of the most successful and beloved animated films of all time: \u201cToy Story,\u201d \u201cA Bug&#8217;s Life,\u201d \u201cToy Story 2,\u201d \u201cMonsters, Inc.,\u201d \u201cFinding Nemo,\u201d \u201cThe Incredibles,\u201d and \u201cCars.\u201d Pixar has won 20 Academy Awards\u00ae and its films have grossed more than $3.7 billion at the worldwide box office to date.<\/p>\n<p>About Intel<\/p>\n<p>Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com\/pressroom.<\/p>\n<p>About Chocolate Chex\u00ae<\/p>\n<p>Chocolate Chex\u00ae cereal is a chocolaty breakfast option that\u2019s wholesome \u2013 true to the 70-year Chex\u00ae cereal tradition. With 12 vitamins and minerals, chocolate flavor is hero in this oven toasted rice and corn cereal. One serving of Chocolate Chex\u00ae cereal is a good source of whole grain (at least 8g per serving), delivers an excellent source of iron and has only 8 grams of sugar. For more information and recipe ideas, visit chex.com.<\/p>\n<p>About Samsung<\/p>\n<p>Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (<span class=\"caps\">SEA<\/span>) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung\u2019s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine \u201cAmerica\u2019s Most Admired Companies,\u201d and ranks # 20 in the BusinessWeek \u201cThe Best Global Brand 100 2006.\u201d Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.<\/p>\n<p>About Becker Group<\/p>\n<p>The Becker Group is an experiential marketing company that has over fifty years of experience creating immersive, entertaining attractions and brand-based experiences for a wide variety of clients and venues including top consumer brands, movie studios, shopping malls, television networks, theme parks, museums and casinos around the globe. The award-winning company is headquartered in Baltimore, Maryland and has offices in Los Angeles, St. Louis, Salt Lake City, Miami, Barcelona, Spain and San Paulo, Brazil.<br \/>\n<span style=\"font-weight:bold;\"><br \/>\n<span class=\"caps\">RATATOUILLE<\/span> \u201cBig Cheese Tour\u201d stops will include:<\/span><\/p>\n<p>May 11-13, 2007       Walt Disney World Resort        Orlando, FL<br \/>\nMay 19-20, 2007       Atlantic Station                Atlanta, GA<br \/>\nMay 26-27, 2007       Taste of Cincinnati             Cincinnati, OH<br \/>\nJune 1-3, 2007        Milwaukee Riversplash!          Milwaukee, WI<br \/>\nJune 9-10, 2007       Three Rivers Arts Festival      Pittsburgh, PA<br \/>\nJune 17, 2007         International Cultures Festival New York, NY<br \/>\nJune 23-24, 2007      Safeway <span class=\"caps\">BBQ<\/span> Challenge           Washington, D.C.<br \/>\nJune 30-July 8, 2007  Taste of Chicago                Chicago, IL<br \/>\nJuly 13-15, 2007      <span class=\"caps\">TBA<\/span>                             <span class=\"caps\">TBA<\/span><br \/>\nJuly 21-22, 2007      <span class=\"caps\">TBA<\/span>                             <span class=\"caps\">TBA<\/span><\/p>\n<p><span style=\"font-weight:bold;\">Contacts<br \/>\n<\/span><br \/>\nWalt Disney Studios Marketing<br \/>\nDave Wong<br \/>\nVice President, National Publicity<br \/>\n818-560-7291<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Disney\/Pixar\u2019s RATATOUILLE to Kick off the Summer with &#8220;Big Cheese Tour&#8217;&#8216; LOS ANGELES&#8212;(BUSINESS WIRE)&#8212;Walt Disney Pictures and Pixar Animation Studios will celebrate this summer\u2019s most original animated-comedy, RATATOUILLE, by bringing a mouthwatering experience to cities across the country with \u201cThe Big Cheese Tour\u201d it was announced today by Jim Gallagher, President of Buena Vista Pictures &hellip;<\/p>\n<\/div>","protected":false},"author":4,"featured_media":4020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release: Ratatouille Big Cheese Tour - Upcoming Pixar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release: Ratatouille Big Cheese Tour - Upcoming Pixar\" \/>\n<meta property=\"og:description\" content=\"Disney\/Pixar\u2019s RATATOUILLE to Kick off the Summer with &#8220;Big Cheese Tour&#8217;&#8216; LOS ANGELES&#8212;(BUSINESS WIRE)&#8212;Walt Disney Pictures and Pixar Animation Studios will celebrate this summer\u2019s most original animated-comedy, RATATOUILLE, by bringing a mouthwatering experience to cities across the country with \u201cThe Big Cheese Tour\u201d it was announced today by Jim Gallagher, President of Buena Vista Pictures &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/\" \/>\n<meta property=\"og:site_name\" content=\"Upcoming Pixar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/upcomingpixar\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-12T09:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.us-east-1.wasabisys.com\/upcomingpixar\/blog\/wp-content\/uploads\/2015\/03\/placeholderfeatured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Huxley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@upcomingpixar\" \/>\n<meta name=\"twitter:site\" content=\"@upcomingpixar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Huxley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/\",\"url\":\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/\",\"name\":\"Press Release: Ratatouille Big Cheese Tour - Upcoming Pixar\",\"isPartOf\":{\"@id\":\"https:\/\/pixarplanet.com\/blog\/#website\"},\"datePublished\":\"2007-05-12T09:10:00+00:00\",\"dateModified\":\"2007-05-12T09:10:00+00:00\",\"author\":{\"@id\":\"https:\/\/pixarplanet.com\/blog\/#\/schema\/person\/8051c9ef0d7a8f01cbba229cc3640eb8\"},\"breadcrumb\":{\"@id\":\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pixarplanet.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release: Ratatouille Big Cheese Tour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/#website\",\"url\":\"https:\/\/pixarplanet.com\/blog\/\",\"name\":\"Upcoming Pixar\",\"description\":\"A Pixar News Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pixarplanet.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/#\/schema\/person\/8051c9ef0d7a8f01cbba229cc3640eb8\",\"name\":\"Thomas Huxley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Thomas Huxley\"},\"url\":\"https:\/\/pixarplanet.com\/blog\/author\/thomas-huxley\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Press Release: Ratatouille Big Cheese Tour - Upcoming Pixar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pixarplanet.com\/blog\/press-release-ratatouille-big-cheese-tour\/","og_locale":"en_US","og_type":"article","og_title":"Press Release: Ratatouille Big Cheese Tour - Upcoming Pixar","og_description":"Disney\/Pixar\u2019s RATATOUILLE to Kick off the Summer with &#8220;Big Cheese Tour&#8217;&#8216; 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