{"id":1266,"date":"2007-05-29T16:58:00","date_gmt":"2007-05-29T16:58:00","guid":{"rendered":"http:\/\/pixarplanet.com\/blog\/managing-bo-expectations"},"modified":"2007-05-29T16:58:00","modified_gmt":"2007-05-29T16:58:00","slug":"managing-bo-expectations","status":"publish","type":"post","link":"https:\/\/pixarplanet.com\/blog\/managing-bo-expectations\/","title":{"rendered":"Managing B.O. Expectations?"},"content":{"rendered":"\n<p>Jim Hill at <a href=\"http:\/\/jimhillmedia.com\/blogs\/jim_hill\/archive\/2007\/05\/29\/toon-tuesday-is-disney-now-trying-to-manage-box-office-expectations-for-ratatouille.aspx\">Jim Hill Media<\/a> has an article about how the House of Mouse is &#8220;managing expectations&#8221; for the performance of <i>Ratatouille<\/i> at the box office this year. In other words, Jim is talking about how word is going around behind-the-scenes not to expect <i>Ratatouille<\/i> to be a big hit this summer, where it is crowded by anticipated sequels, wizards and robots, so if it doesn&#8217;t perform well at the B.O. it&#8217;s not that big of a deal, and if it does perform well, that&#8217;s perfect!<span style=\"font-style:italic;\"><\/p>\n<blockquote><p>It&#8217;s being called the &#8220; &#8230; little film with the great big heart.&#8221; Which is perhaps a polite way of saying that the folks at Disney Studios don&#8217;t expect this new Brad Bird film to do all that well at the box office next month. Jim Hill explains why the Mouse now appears to be working behind-the-scenes to help lower industry expectations for Pixar&#8217;s next big release<\/p><\/blockquote>\n<p><\/span> says Jim.<\/p>\n<p>If your interested, <a href=\"http:\/\/jimhillmedia.com\/blogs\/jim_hill\/archive\/2007\/05\/29\/toon-tuesday-is-disney-now-trying-to-manage-box-office-expectations-for-ratatouille.aspx\">have a read<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Jim Hill at Jim Hill Media has an article about how the House of Mouse is &#8220;managing expectations&#8221; for the performance of Ratatouille at the box office this year. In other words, Jim is talking about how word is going around behind-the-scenes not to expect Ratatouille to be a big hit this summer, where it &hellip;<\/p>\n<\/div>","protected":false},"author":4,"featured_media":4020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing B.O. Expectations? - Upcoming Pixar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixarplanet.com\/blog\/managing-bo-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing B.O. Expectations? - Upcoming Pixar\" \/>\n<meta property=\"og:description\" content=\"Jim Hill at Jim Hill Media has an article about how the House of Mouse is &#8220;managing expectations&#8221; for the performance of Ratatouille at the box office this year. In other words, Jim is talking about how word is going around behind-the-scenes not to expect Ratatouille to be a big hit this summer, where it &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixarplanet.com\/blog\/managing-bo-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Upcoming Pixar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/upcomingpixar\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-29T16:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.us-east-1.wasabisys.com\/upcomingpixar\/blog\/wp-content\/uploads\/2015\/03\/placeholderfeatured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Huxley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@upcomingpixar\" \/>\n<meta name=\"twitter:site\" content=\"@upcomingpixar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Huxley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pixarplanet.com\/blog\/managing-bo-expectations\/\",\"url\":\"https:\/\/pixarplanet.com\/blog\/managing-bo-expectations\/\",\"name\":\"Managing B.O. 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