{"id":5437,"date":"2017-10-18T18:15:17","date_gmt":"2017-10-18T22:15:17","guid":{"rendered":"https:\/\/pixarplanet.com\/blog\/?p=5437"},"modified":"2017-10-18T18:15:17","modified_gmt":"2017-10-18T22:15:17","slug":"cars-3-messenger-bot","status":"publish","type":"post","link":"https:\/\/pixarplanet.com\/blog\/cars-3-messenger-bot\/","title":{"rendered":"Pixar&#039;s creative advertising &#8211; a Cars 3 messenger bot?!"},"content":{"rendered":"<p>Along with the release of <em>Cars 3<\/em> on Digital on the 24th of this month and on Blu-ray on the 7th of November, we&#8217;ll be able to see the new\u00a0<em>Cars 3\u00a0<\/em>short\u00a0<em>Miss Fritter&#8217;s Racing Skoool.<\/em><br \/>\nMiss Fritter, the strong and self-assured school bus voiced by Lea DeLaria, will take centre stage in this mini-movie, and Pixar have come up with a characteristically creative way to advertise it: you can talk to Miss Fritter herself on Facebook Messenger!<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Caution: rough terrain ahead! ? Miss Fritter&#39;s Racing Skoool is now in session. Chat now: <a href=\"https:\/\/t.co\/RPPf4XmIw8\">https:\/\/t.co\/RPPf4XmIw8<\/a> <a href=\"https:\/\/t.co\/bMHbpqsKq4\">pic.twitter.com\/bMHbpqsKq4<\/a><\/p>\n<p>&mdash; Pixar (@Pixar) <a href=\"https:\/\/twitter.com\/Pixar\/status\/920754611065061378?ref_src=twsrc%5Etfw\">October 18, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nBy following the link in the tweet above, you&#8217;ll be directed to Messenger where you can talk to a cleverly programmed &#8216;Miss Fritter bot&#8217;. The opening screen reads:<\/p>\n<blockquote><p>&#8220;Rev your engine and become a world class racer! In this Cars 3 bot, attend Miss Fritter&#8217;s Racing Skoool and learn to race like the famous Lightning McQueen.&#8221;<\/p><\/blockquote>\n<p>You&#8217;ll then get to do a fun quiz &#8211; there are lots of different questions you might get asked &#8211; and at the end, you get rewarded with a teaser for the new short!<br \/>\n<a href=\"https:\/\/s3.us-east-1.wasabisys.com\/upcomingpixar\/blog\/wp-content\/uploads\/2017\/10\/miss-fritter-3.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5449\" src=\"https:\/\/s3.us-east-1.wasabisys.com\/upcomingpixar\/blog\/wp-content\/uploads\/2017\/10\/miss-fritter-3.png\" alt=\"\" width=\"1080\" height=\"850\" \/><\/a><br \/>\nIt&#8217;s great to see Pixar trying out some new advertising techniques, and this one was particularly fun to experience. If you have Facebook Messenger yourself, then it&#8217;s well worth a quick test-drive &#8211; you even get a certificate.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Along with the release of Cars 3 on Digital on the 24th of this month and on Blu-ray on the 7th of November, we&#8217;ll be able to see the new\u00a0Cars 3\u00a0short\u00a0Miss Fritter&#8217;s Racing Skoool. Miss Fritter, the strong and self-assured school bus voiced by Lea DeLaria, will take centre stage in this mini-movie, and Pixar &hellip;<\/p>\n<\/div>","protected":false},"author":12,"featured_media":5451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140,2,6,271],"tags":[157,200,242],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pixar&#039;s creative advertising - a Cars 3 messenger bot?! - Upcoming Pixar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixarplanet.com\/blog\/cars-3-messenger-bot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pixar&#039;s creative advertising - a Cars 3 messenger bot?! - Upcoming Pixar\" \/>\n<meta property=\"og:description\" content=\"Along with the release of Cars 3 on Digital on the 24th of this month and on Blu-ray on the 7th of November, we&#8217;ll be able to see the new\u00a0Cars 3\u00a0short\u00a0Miss Fritter&#8217;s Racing Skoool. 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