Read above, it happened to KFP too. I have been watching these deflating numbers the past 2 weeks, and its been jaw dropping. This is my first year monitoring this. It’s the end of the season and sure is weird. It dropped another 2M units just this past few days. I feel like making some telephone calls, we need an explanation.
A few weeks ago, 36 films had passed the 2M units mark, now it’s only 32 (59 last year). The sales really look pale compared to a year ago. Wall-E has now dropped to 4th on the 2008 list, behind even KFP of all movies…! (Although it also says that as of this week it has sold 7k more copies than KFP) Remember the quote I lifted from the PixarBlog site, that a chief operating exec at Disney claimed dvd sales this year were soft and that Wall-E was in the “underperforming” category. Amazing! or at least it seemed at the time. The typical top 10 dvd last year sold 11M units, this year it’s 7M. That’s a drop far larger than the theatrical drop, which varied at years end from nothing to about 5% or so, most of which can be explained by the absence of the $300-400M Potter movie, in an overall take somewhat over $9 billion.
Disney reported today that its profits were down by 1/3. They said it would be the worst downturn in their lifetime and pointed especially to dvd sales and the ‘other’ options people have regarding them, meaning renting. They said that dvd’s were an aging medium.
Looking at these numbers has been the 3rd bad thing to happen in just a week: no Best Picture nom, the Annie massacre, and now the dvd fiasco.
Edit: Well, now they are saying that Alvin and the Chipmunks has passed Wall-E up on 2008 overall sales. This shoves our friend back to #5 for the year. How that can be I don’t know, the chipmunks even passed KFP. It was a Xmas film last year and the dvd was released in Spring, so how can there be all these readjustments? Chart tampering! Anyways, our friend keeps on selling and has passed up the #3 and #4 dvd in 2008+2009 sales:
Week #12: 85,000 sales.
Week #13: 79,000
Week #14: 66,000, still holding around #17 on the list, for week ending Feb. 22nd
and KFP is now off the list. So the Annie tidal wave may have done nothing $wise.