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Role Of Animated Videos In Marketing

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Role Of Animated Videos In Marketing

Postby mathewardolf » Fri Mar 12, 2021 2:07 pm

Marketers know that the traditional marketing strategies are changed according to the new updates. As living in the world of digitization we comprehend that digital marketing brings a new turn in the form of animated videos. So for this reason you may take guidance from explainer video services. Video animation can also be created through online software tools and also it may include illustrations to make it more captivating, Animations are combined with 2D and 3D effects which gives an illuminating impact on customers' minds. Would you like to add animation in your brand advertising?
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Re: Role Of Animated Videos In Marketing

Postby Akshay_M » Thu Mar 25, 2021 9:51 am

Below are some key reasons why you should use animated videos as part of your overall digital marketing campaign.

Improve Conversions and Sales
Using animated videos is one of the proven ways of improving conversions and sales. According to Invisia, adding video on a landing page can increase conversions by 80%. Videos can improve sales both directly and indirectly. Prospects like to picture themselves using the products they would like to buy. Therefore, you can use animated explainer videos to show visitors how a product, service or your business works.

Increase Brand Awareness
Use of animated videos may not be the easiest online marketing strategy to implement. There are concepts to be created, storyboards to be approved and videos to be edited. However, the videos show great ROI and can improve your brand awareness. Creating videos does not have to be expensive. There are dozens of affordable video editing software with pre-built animation effects that can help you effortlessly come up with professionally looking videos. The key component of a successful animated video is content that speaks to your audience.

Build Trust in Your Business
Customers will only give you their money if they trust your brand. Every content marketing activity you engage in should be geared towards establishing trust for your business. Providing useful and interesting information gets prospects to start trusting you. However, it takes time to build trust. Therefore, be patient. You do not always want to be pushing for a hard sale. Use animated videos to establish trust by providing educational and entertaining content. The videos will help warm up prospects to be ready for your offers.

Generate Online Leads
Explainer videos can help your SEO efforts. Google loves pages with multimedia content such as images and videos. When these multimedia contents are optimized correctly with the relevant tags, they will be crawled by search spiders and indexed. Moreover, videos improve the average time spent by visitors on your site. This helps to lower the bounce rate, which is important for higher search engine rankings. The videos can drive targeted traffic and leads from YouTube and Facebook to your website funnel.

Capture Mobile Audience
Today, many people use mobile devices to get the information they want from social media sites. Facebook has greatly improved its video platform, making it easy to upload and share videos. You can reach your prospects that use mobile devices through creative animated videos. Moreover, videos shared on Facebook can go viral, generating an avalanche of leads for your business.

Explain Your Offers
Are you launching a new product or service? Use animated videos to explain how the product or service works. According to statistics from Wyzowl, 83% of businesses that have an explainer video on their websites’ homepage indicating its effectiveness in closing leads. Studies have shown prospects are more inclined to purchase products when they see them in action.

Engage Your Prospects
Video is great for learning and easy content consumption. Advertisers are always competing for the attention of today’s consumer. This makes consumers lazy to dig deep into services or read long description. Most consumers just want to see a product in action to know how it will solve their problem. There is no medium that can do this in a better way than animated videos. Animated videos can capture the attention of all types of prospects, even the laziest ones. This will give you a competitive advantage, allowing you to potentially double your leads.

Gain Social Clout
All the largest social media networks, Facebook, Twitter and Instagram, support video content. Facebook has particularly taken the video experience to the next level with the introduction of Lifestage, Live Video and 360 Video. Instagram has Stories and 60-Second Videos. YouTube is on another level. These video platforms have masses of prospects that can be nurtured to be your customers. Sharing animated videos on the platforms will increase your social media following and improve your clout.
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Re: Role Of Animated Videos In Marketing

Postby Tenderness » Mon Apr 26, 2021 7:32 pm

I fully agree with the above points. This is the really important part. It's difficult to study all this myself, especially for business owners, which I am. Therefore, I turned to specialists who are engaged in digital marketing professionally https://fortunatos.io/ . I am sure that they are worth working with and can be trusted.
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Re: Role Of Animated Videos In Marketing

Postby Memonter » Thu Sep 16, 2021 9:28 am

Totally agree with these answers. As I know nowadays videos are the most popular way to promote products and services. But you should follow common rules for creation to get really good results.
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Re: Role Of Animated Videos In Marketing

Postby LilLillo » Thu Sep 16, 2021 10:02 am

Akshay_M wrote:Below are some key reasons why you should use animated videos as part of your overall digital marketing campaign.

Improve Conversions and Sales
Using animated videos is one of the proven ways of improving conversions and sales. According to Invisia, adding video on a landing page can increase conversions by 80%. Videos can improve sales both directly and indirectly. Prospects like to picture themselves using the products they would like to buy. Therefore, you can use animated explainer videos to show visitors how a product, service or your business works.

Increase Brand Awareness
Use of animated videos may not be the easiest online marketing strategy to implement. There are concepts to be created, storyboards to be approved and videos to be edited. However, the videos show great ROI and can improve your brand awareness. Creating videos does not have to be expensive. There are dozens of affordable video editing software with pre-built animation effects that can help you effortlessly come up with professionally looking videos. The key component of a successful animated video is content that speaks to your audience.

Build Trust in Your Business
Customers will only give you their money if they trust your brand. Every content marketing activity you engage in should be geared towards establishing trust for your business. Providing useful and interesting information gets prospects to start trusting you. However, it takes time to build trust. Therefore, be patient. You do not always want to be pushing for a hard sale. Use animated videos to establish trust by providing educational and entertaining content. The videos will help warm up prospects to be ready for your offers.

Generate Online Leads
Explainer videos can help your SEO efforts. Google loves pages with multimedia content such as images and videos. When these multimedia contents are optimized correctly with the relevant tags, they will be crawled by search spiders and indexed. Moreover, videos improve the average time spent by visitors on your site. This helps to lower the bounce rate, which is important for higher search engine rankings. The videos can drive targeted traffic and leads from YouTube and Facebook to your website funnel.

Capture Mobile Audience
Today, many people use mobile devices to get the information they want from social media sites. Facebook has greatly improved its video platform, making it easy to upload and share videos. You can reach your prospects that use mobile devices through creative animated videos. Moreover, videos shared on Facebook can go viral, generating an avalanche of leads for your business.

Explain Your Offers
Are you launching a new product or service? Use animated videos to explain how the product or service works. According to statistics from Wyzowl, 83% of businesses that have an explainer video on their websites’ homepage indicating its effectiveness in closing leads. Studies have shown prospects are more inclined to purchase products when they see them in action.

Engage Your Prospects
Video is great for learning and easy content consumption. Advertisers are always competing for the attention of today’s consumer. This makes consumers lazy to dig deep into services or read long description. Most consumers just want to see a product in action to know how it will solve their problem. There is no medium that can do this in a better way than animated videos. Animated videos can capture the attention of all types of prospects, even the laziest ones. This will give you a competitive advantage, allowing you to potentially double your leads.

Gain Social Clout
All the largest social media networks, Facebook, Twitter and Instagram, support video content. Facebook has particularly taken the video experience to the next level with the introduction of Lifestage, Live Video and 360 Video. Instagram has Stories and 60-Second Videos. YouTube is on another level. These video platforms have masses of prospects that can be nurtured to be your customers. Sharing animated videos on the platforms will increase your social media following and improve your clout.


Great answer. All these points are very important. With our modern social networks you can't engage with audience without high quality interesting videos. So you should definitely know how to create and edit them.
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Re: Role Of Animated Videos In Marketing

Postby Slooon » Tue Sep 28, 2021 12:15 pm

You are right. But still don't forget about other types of marketing. You should follow your own strategy and use all fields of activity to get the best results. Talking about videos, this is really powerful tool. I often create small videos for Instagram, with modern online tools like fastreel.com it is really simple! Just try!
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Re: Role Of Animated Videos In Marketing

Postby stylleon cyrus » Mon Dec 20, 2021 4:34 pm

Using [animated videos][https://www.uniquelogodesigns.com/video-animation-service.html] for your brand marketing efforts is a great way to connect with customers on a more personal level. Animation makes it simple to exhibit your brand's unique perspective and personality. It stays in the minds of your customers for longer and results in better recall
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Re: Role Of Animated Videos In Marketing

Postby lileiott » Sat Feb 19, 2022 11:06 am

Whatever industry you're in, activity can be applicable. Movement recordings help to clarify precarious cycles or ideas, sell an item, or even to acquire acknowledgment of an item. Everybody reverberates with activity here and there or another. Recordings can further develop deals both straightforwardly and by implication. Possibilities like to envision themselves utilizing the items they might want to purchase.
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Re: Role Of Animated Videos In Marketing

Postby joycewatts96 » Mon Mar 28, 2022 11:58 am

Animated videos play a major role in selling the content across the channel and devices, That's why a lot of companies prefer video-based trends to enhance the marketing for their business. So I'll suggest you make your own application and website with branded OTT app development company to make a successful marketing strategy.
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