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Whatsapp is already the most popular social app in the world

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Whatsapp is already the most popular social app in the world

Postby excelrtuhin » Thu May 28, 2020 4:02 pm

The day has finally come: Facebook has been dethroned as the world leader in social networks, but luckily for Mark Zuckerberg that position now has WhatsApp, the instant messaging application he acquired in 2014 and which has become the most popular social app popular in the world.
WhatsApp becomes the most popular social app in the world
While Facebook has had to deal in recent years with controversy over user data privacy , fake news, and its inability to appeal to young audiences , its tactic in acquiring WhatsApp has been highly successful.
According to App Annie's The State of Mobile 2019 report , Facebook is no longer the most popular social app in the world. In the last 24 months the number of monthly active WhatsApp users has grown by 30% compared to only 20% of the growth achieved by Facebook and a 15% increase for Messenger.

Image: App Annie
If we take into account the average of the user base of the Facebook app throughout 2018, the social network still retains the leadership by preference, however, from September WhatsApp became the most popular social app, taking away the throne.
The report, based on the total monthly active users, revealed the five most popular social apps: Facebook, WhatsApp, Messenger, WeChat and Instagram , with which we can verify that the Menlo Park company has an indisputable leadership by owning most of the apps preferred by users globally.

Image: App Annie
Instagram: the fastest growing app
On the other hand, Instagram has shown the highest growth in all social apps by increasing its user base by 35% between January 2017 and December 2018.
By taking into account engagement across the entire category of social apps, WhatsApp also tops the list. According to App Annie, WhatsApp was the most used social app in 2018 by number of monthly sessions per user.
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Despite the fact that WhatsApp is the most popular social app, there are other social apps that managed to dominate part of the market in different parts of the world. Thus, WhatsApp achieved total leadership in Brazil, Canada, Germany, India and the United Kingdom , while Snapchat achieved the throne as the most popular social app in the United States and France.
WeChat, Line and Kakao Talk were first on the list of the most popular social apps in China, Japan and South Korea, respectively.
Half of the time allocated to mobile devices corresponds to social apps
The App Annie's report also analyzed the time spent on mobile apps over the past 12 months, and unsurprisingly, half the time spent on mobile devices went to social and communications apps .
And it is that for a large part of users, the action of writing a text message on the mobile is equivalent to “sending a WhatsApp”, thus confirming the weight of acceptance and engagement with users of the social messaging network.
The simplicity in the use of WhatsApp as well as its end-to-end encryption have made it the most popular social app in the world, although perhaps in a short time Instagram can steal its leadership.
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Re: Whatsapp is already the most popular social app in the world

Postby christopher1 » Sat Jun 27, 2020 1:19 pm

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Posts: 3
Joined: Sat Jun 27, 2020 1:15 pm

Re: Whatsapp is already the most popular social app in the world

Postby immortalGoku1452 » Mon Jul 13, 2020 10:37 pm

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Posts: 6
Joined: Thu Jul 09, 2020 7:16 pm

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