I noticed that Wall-E isn’t getting as much attention as it should. Today I went to Wal-Mart and Wall-E no longer had a DVD poster (There was still a Kung Fu Panda poster). I also noticed in a christmas catalog they had a must-have DVD section. They had The Dark Night, Get Smart, Indiana Jones, Kung Fu Panda, Horton hears a Who, etc., but no Wall-E, and I was kind of ticked. Wall-E was better than all those movies in my opinion. So what do you think?
That’s just the way the marketing machine works. Once the movie has been released, there isn’t as much of a need to promote it so heavily. But if the issue is not seeing posters and cardboard cutouts promoting the DVD, that would be the Disney Marketing department’s fault. There’s also the possibility of other film companies getting a better deal on catalogue space and promotion. I don’t really know how that works, though.
But on a whole, I’m pretty happy with WALL•E’s marketing, especially coming up to the Oscars. I don’t get the feeling they flubbed the marketing, like they did with Ratatouille in some cases.
I was in walmart yesterday and they had Wall-E on all the TVs in electronics as well as a pallet of Wall-E toys in the middle of an isle (first time I saw Wall-E toys outside ToysRUs too)
It’s just sad, Kung Fu Panda is getting more people’s attention than WALL-E…
I mean if any DVD shop in my city is going to choose only one poster out of these two, it’d be Kung Fu Panda and not WALL-E. 
Though, I’m glad that many people in my city still love WALL-E. 
It’s probably because Disney is aware that they don’t need to promote WALL-E as heavily as other films because it’s doing so well on its own. Everyone and anyone will buy the DVD, advertising or no advertising.
I still see WALL•E advertised. Disney marketing is probably focusing more on ‘In Contention’ advertisements, which are in newspapers and magazines right now. People who see the DVD in stores are going to buy it if they want to - poster, or no poster. Besides… the amount of in store advertising has nothing to do with awards advertising really. When they have the big cardboard posters in store, they get to a point where they are bumped into, and beaten up looking, so they’re taken down.
Some of that marketing money is probably going into the Japanese market right now and it’s about time may I add. The wait was too long for me, but it was worth it. Now, I don’t feel like the Japanese market is being left out.
I didnt really notice any more or less marketing of WALL-E compared with the others. But really that could mean anything. A lot of advertising can be a good thing because it gets the public interested, but sometimes if there isnt much it can mean there doesnt need to be much.
I very rarely see anything WALL-E-related around town, but I’ve found that to be the case with most of Pixar’s films of late, discluding Cars which has almost too much merchandise hanging around. I went to a medium-sized toy shop the other day, and found just a single item of WALL-E merch, and I rarely see posters or anything like that around. There have been a fair few TV ads, though.
As some others have said, it’s not necessarily a bad thing- maybe WALL-E doesn’t need to be pushed too much, and if some of the money is going to the Japanese market, as Rey said, then that’s a positive thing.
Did it occur to you that maybe a lot of the Wall-E dvd’s have sold out? That’s what happened at my Safeway supermarket store within 8 days to the 20 or so copies. They didn’t bother to restock that title, or Iron Man, or even Kung Fu Panda. So I complained on a form, they are losing several hundred dollars in sales cuz some rack jobber/supplier isn’t doing the right job.
Sure they had 10 copies each of Hancock and Prince Caspian still unsold, but who cares about those movies?
Wall-E is already up for rent for just a dollar at a kiosk a few feet away. It’s usually sold out.
There are still plenty a WALL-E DVD in Singapore. Though the 3-disc is rare, but that’s because it’s like a ‘collector’s edition’ or something; I still see a lot of 2-discs DVD shelved around the malls.