Badger: You’re gonna love it!
azzstar: Thanks for the links. I’m always fascinated with marketing strategies, especially those film-related.
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So more stuff has been added to the official site.
New features are:
Official movie iPad app - For iPad users, you can now download the free movie app, which has a 3D storybook, colouring pages, and the ‘Bouncing Owlets’ game. If anyone does, I’m curious to know what’s it about, especially the 3D storybook.
Soundtrack page - You can now listen to longer samples of the soundtrack than the 30-second version on Amazon (and if like me, you prefer to listen to ‘The Guardians theme’ over ‘Kings and Queens’ in the background).
Sweepstakes page - List of sponsors who are participating in the promotional campaign. Mostly open to U.S. citizens, so if you’re American, you stand to win lotsa prizes!
Who’s Hoo - The character list has been moved to an external window with a slicker-looking interface. Still the same old materials, but some pics have been added to the different characters’ galleries which we have seen in some of the TV spots and trailers. I just like hovering over the animated icons in the dock.
The Guardian Books - A plug for the books that inspired the movie. An external link to the Scholastic site (which conveniently has some banner ads promoting the movie, talk about mutual symbiosis) and a video where Ms Lasky reads an excerpt from ‘The Capture’.
Official Shop - And last but not least, the obligatory merchandise. If you ever wanted a Gylfie plush, a neat-looking calendar or dress like an owl ( ) for Halloween, here’s where it’s at!
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And for Ms Lasky fans, the author had an interview with Boston’s View to promote the movie. Of note here is her honesty in admitting that there will be changes in the movie (“A book isn’t a movie, and a movie isn’t a book”) and that what matters is the spirit. Other interesting bits were her biggest fear of the movie adaptation (that there would be humans, which thankfully Warner Bros. didn’t include just to lure in the kids) and her emphasis on ‘ordinary heroes’ as opposed to superheroes which are all the rage nowadays.
Also, I like the presenter’s cynicism towards 3D movies and Kathryn’s response.
J.C.: “It is in 3D by the way, what isn’t these days?”
Kathryn: “Yeah, it’s also in IMAX!”