JV PIXAR NEWS says (and projection.pixar.com confirms ;_; ) that we will see the BOLT teaser with WALL-E, not the UP one.
I’m crying.
JV PIXAR NEWS says (and projection.pixar.com confirms ;_; ) that we will see the BOLT teaser with WALL-E, not the UP one.
I’m crying.
I know, I’m shaken too, maybe they will have two teasers, but most likely they won’t…
Why, Pixar, WHY???!!!
Thanks Elikroptupos for the Projection.Pixar.com link to confirm. It’s clear that’s where JV got it from but didn’t want to cite his source so people had to visit his site for the info.
I’m awaiting confirmation but probably expect it to be attached to maybe BOLT at the end of the year.
Now that Pixar really is a part of Disney, Pixar films will advertise the next relevant Disney film, and the same goes for Disney films. It’s no longer about Pixar advertising the next Pixar film, they have the rest of Disney to think about now too.
bawp- I would just like to add a few notes, I am DISGUSTED at Disney Marketing for what they’ve done, destroying a Pixar tradition. Also I’d like to note that Narnia doesn’t have an Up trailer, but Bolt most definately WILL, if you meant in Australia, I still doubt it woud be with Narnia, although I do hope we see it soon.
I quote. Not only for breaking the tradition, but because it is a consequence of a lot of bad marketing decisions made in Disney, which now they are trying to promote through Pixar (see also the horrible Tinker Bell clip introduced by John Lasseter…)
I hate this situation… the Marketing has more power than John Lasseter, in Disney… 7.4 billion dollars wasted…
After thought, this is what i think about the dreadful decision:
The article that just came out about the merger, and the new Tinkerbell clip suggest that it was in John Lasseter’s hands, and the decision was done to get healthy promotion for Bolt with the target demographic. Although it would have been smart to premiere BOTH trailers with WALL-E I see why John, Ed and Disney Marketing did it, to make sure taht the NEW Disney Animation Studios becomes succesful.
Of course, this is the mandatory way to promote such a movie as Bolt. I don’t blame the decision to attach Bolt to a success to trail it (even sacrifying the Up teaser), i blame the chain of consequences that forced such a decision.
I am sad because a harmless tradition has to be corrupted by incompetence and compromises.
So they took away two disc DVDs and replaced it with Blu-Ray, took away our trailer and replaced it with Disney. What will come next?
Cars 2
I have hopes for Cars 2, I see it as Pixar redeeming themselves.
About the Up trailer, if you think about it, the decision might’ve had to do with the fact that Bolt is in 3-D which means the Up trailer can be in 3-D aswell. And now that John Lasseter is running WDAS he has to promote both studios fairly, so that also makes sense.
This is very disappointing!
Why does Disney have to muscle in and leech off Pixar’s success? Why couldn’t they show both the Up and Bolt trailer in front of WALL•E? This is NOT Pixar tradition! I understand that John Lasseter needs to think of Disney now, but Pixar should come first!
Makes me wonder what else is going to change with Pixar from now on, too…
Yeah, kind of just killed a tradition. I blame Disney (root of all evil)
If they attached the Bolt trailer to a Disney animated film, than no one would see it, as no one watches the new DIsney movies. If they attach it to a Pixar film, which will draw WAY more than a Disney animated film, than Bolt marketing would do their job and some people might actually go out to see a Disney animated film for once.
The problem with attaching an UP teaser to Bolt is that very little people will go see Bolt, leaving very little people exposed to the teaser, and marketing has already stated that UP was going to be hard to market (just like Ratatouille). Even worse is that Disney movies have a really young demographic that would probably not be interested in UP but Pixar movies draw a little more sophisticated audience in addition to the kids, so they would be marketing it to the wrong people attaching it to Bolt. UP could be a disaster if the marketing team doesn’t market it properly and this is a BIG missed opportunity.
I don’t normally post “insider info” (not that anything I’m saying here is classified), but in the interest of stemming a “how dare Disney do this to Pixar” topic…
The Up trailer was not included with Wally because the Up trailer was not yet finished. Thanks to a funny schedule, the first reel (including the trailer that is attached to the film) was locked for film-out many months ago. You may wonder how a trailer could not be finished with just a year to go, but it was more like the trailer was not finished with 18 months to go. I’m not sure what held Up the trailer for so long, but if you think about it, nearly all of the ‘final look’ needs to be established and perfected for a trailer: models, animation, lighting, effects. Even if the trailer is finished now, it would be too late to attach to Wally.
Bolt, due out early next year, is further ahead.
so it’s just a coincidence…
Everything seemed to be perfect, four new movies in the next three years, a lots of images and information about the plots… and now, for the first time, a Pixar teaser is late.
Sigh… from now on I’ll blame the bad luck we have for having Bolt this year and not last year…
Anyway I’m still crying…
There is nothing stopping Disney releasing the teaser on Apple or something exclusively for a week or so and then attaching it to other films in cinemas.
It’s not the end of the world guys.
Well, I don’t buy the whole story that the Up trailer simply wasn’t finished in time… Since when do Pixar ever break their schedule? (Except for when the negotiations were going on with Disney before the merger and Cars and Ratatouille were affected). Pixar are usually very good in sticking to their deadlines and don’t take the idea of extending them lightly. Nope. It’s just too much of a coincidence that Disney now owns Pixar, (as well as the position/obligations that John Lasseter has now) and a Disney trailer is showing in front of a Pixar film.
The fact is that people are wary of going to see a Disney stand-alone animation, but if it is Pixar, it’s pretty much automatically bums on seats, because of the reputation of quality that Pixar has built up - a contrast to the hole that Disney dug itself into in exchange for a quick buck. It’s hurt their reputation and now Pixar are doing them a favour by giving them more of an automatic potential audience, and exposure they otherwise wouldn’t have. Do I understand it from a business point of view? Yes. Does it make it right? No.
Also, I wonder if this has any relevance to the reason why Presto wasn’t released last year… Probably so Presto can be nominated at the Oscars at the same time as WALL•E, just to keep them together and so they can win at the same time (I hope).
(I’m not as worked up as I seem - just a bit disappointed because I like tradition and don’t like the idea of Disney meddling with Pixar, that’s all. This is just an outlet for me, and like other Pixar flubs in the past, I’ll get over it, but I won’t forget it).
Yeah, we could watch it on the computer, but it’s still not the same as seeing it in the cinema before a Pixar film… There’s just something special, as a fan, about seeing the “Pixar trio” at each new Pixar film: the trailer, the short, and the movie.
I posted this over at Upcoming Pixar and I’ll post it here too:
Everybody, let’s get something straight, the fact that the Up trailer isn’t with WALL-E and that Pixar movies aren’t coming in 2-Disc DVDs are NOT Disney’s fault, or have anything to do with the acquisition, especially the former. There are PERFECTLY good explanations for each. The Up trailer was not added to WALL-E because of schedule problems, and there’s nothing Disney (or Pixar) could have done about it unles you wanted to see a crappy unrendered trailer. An insider of mine confirmed to me that the Bolt trailer and Presto will “oversatisfy” you, there’s NOTHING to worry about.
About the Blu-Ray discs, that wasn’t mainly on Disney’s part, it was John Lasseter’s decision to move on to the future of home video, which, in time, you’ll be glad he did.
In conclusion, NONE of this was directly Disney’s “fault” and of course, Pixar still has all it’s creativity and all it’s creative talent including the Brain Trust which will keep the Pixar culture. Even so, Disney and Pixar signed a contract with terms that cannot be breached protecting Pixar, so again, there’s NOTHING to worry about!
Link to the facts, please.
I agree,it makes me wonder to .
I’m disappointed about not having a teaser for Up as well, but I believe that it’s a scheduling problem. If a teaser for Up was ready, I don’t see why Disney execs (who now have the well-being of Pixar in mind as well since they are the same company) would choose not to put an Up teaser alongside a Bolt trailer if they had them both. And Bolt should have a big audience if Miley Cyrus promotes it.
No worries rachel! This is a good partnership. It’s not like Eisner is still running things. Think of it as Pixar now running Disney.
As for which short is attached to which movie, I always just thought that ever since the Incredibles, the short was used to test the backgrounds for the next major film Pixar was releasing the year after. e.g., The Incredibles had Boundin’ (looked like Cars’ background?). Cars had One Man Band (looked like a European background). Then Ratatouille had Lifted (which had the outer space backdrop). I’m wondering if Presto had anything to do with Up. Of course these are all just guesses from me and I could be dead wrong.