Wall-E Marketing

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#1

I thought it’d make an interesting topic for discussion. Wall-E will be the first film Pixar will market by itself (if I’m correct). What challanges will they face? what’s the ups and downs of this desision?

With  the new trailers,  as well as the BuynLarge tie in website,  it seems like the Pixar crew are taking a different route with  selling their movie.  So far,  so good,  however,  I do have worries for them.  It's they're first time,  and though  the Pixar crew are geniuses when it comes to creativity............  will they be geniuses at marketing as well?

your thoughts?

#2

Oh, I didnt realize it was definite that Pixar was doing the marketing of this movie by themselves. I think they’ll at least do a decent job. I sure am interested to see what they can so and what kind of stuff they’ll do. I cant see them doing a bad job with it. I cant really offer up anymore about it until I see what they’re doing.

#3

it’s actually cool, because now they can market the movie more accuratly, apposed to the cookie cutter trailers of Disney.

#4

The Walt Disney Company is pure evil (since 2005), and I think Pixar can do it. They are geniuses, and the WALL•E poster the Pixar made is my favorite Pixar movie poster yet!

I think they can do it, and I can’t wait for WALL•E! :smiley:

#5

^ You know, If I may point out… compare these posters…



to these…



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a long time ago (and in a galaxy far, far away) Disney used to take themselves seriously. Just look at the posters. Now they try to be “Hip” and “cool” and “with it” because it “sells more”.

no, now that I think about it, Pixar marketing Wall-E is a much better move.

#6

Yeah, the first Disney was much better than the current Disney 2, because Walt was still alive. Thanks for showing these posters!

#7

Hehe I have that Stich poster.

#8

Disney ruined a gorgeous heartwarming [i:2eucqvua]Brother Bear[/i:2eucqvua] poster with that cruddy tagline. :-\

I love the [i:2eucqvua]Lilo & Stitch[/i:2eucqvua] poster, but I’m fond of anything Stitch. Heheh.

~~=oP

#9

Wonderful posters, Googly-Bear. Thanks for sharing. It’s an amazing contrast…

#10

Disney seem to be starting early on the marketing for WALL-E, even though there isn’t a lot of information out there, and that is not necessarily a bad thing. I think they need to get it etched into the minds of consumers before the start of next year, but not force feed them.

This movie, like Ratatouille and Cars, has a lot of potential for marketing and I’d love to see Disney unleash that potential. I think what they have done with BuyNLarge viral site is great. What I’d love to see them do is advertise BuyNLarge on TV, so people will be curious to see what it is all about and when they check out the website and stuff, they will find out in turn about WALL-E, making them curious to see the film.

#11

Googly-Bear - Wow, what a contrast. You can really see how much of a powerfel aura the original posters contained as compared to the “updated” versions – they were much more simplistic and to-the-point. Alas, Disney had to jump onto the bandwagon later on in the game… :unamused:

bawpcwpn - Do you think that, perhaps, Disney/Pixar is slightly pushing advertising for WALL-E early because Pixar believed that promotions for Ratatouille were not as wide spread as they should have been? I can’t see how that would be as far as Ratatouille is concerned, however. It seemed to be reaching mass audiences just fine, as far as I’m concerned. Or perhaps they’re simply so excited about this film (WALL-E) that they want to get the message across long before the ship sails?

– Mitch

#12

It seems to me we are getting an unusual amount or marketing for Wall-E - at least compared to Ratatouille. We already have four different trailers (teaser, teaser 2, BuyNLarge ad, and Promo) with about eight months to wait. While Rat’s second trailer didn’t come out 'till three months prior! Also, the hints of pre-order abilities on Amazon might also mean there is a different plan for publicity on this one…

Whether this is because of Pixar’s control or Rat’s relatively small audience-awareness, I have no idea.

#13

The Promo doesn’t count but still, 3 ads is a lot before the release year is quite a lot, even if they don’t give much away.

#14

I’m still very glad that Pixar is doing the WALL•E marketing all on their own. I can’t wait to see the movie! :slight_smile:

#15

On one hand, I am happy that the marketing for Wall.E is being pushed earlier that previous films, not because I necesarrily want it to start earlier (if that makes sense), but because I am hoping that it is representation of the high quality marketing/merchandising/promotions to come when it really counts next year.

As some of you may know, I was/am extremely annoyed with Ratatouille’s lack of merchandise and marketing blunders in my own country. The merchandise here is pretty hard to find, and I liken it to a treasure hunt. Now, I shouldn’t really have to go from store to store looking in various departments for items. Not to mention that the items that have been ordered in, seem to have been of very short supply that they are already sold out.

I shouldn’t really have to go and order simple Ratatouille plush toys and interactive toys from eBay. The plush toys that we do have, are laughable at best. I would have been willing to pay a little bit extra for quality. But it seems we have drawn the short end of the stick with Ratatouille, down here.

Anyway, I don’t want to sound like I’m whining about the Ratatouille merchandise situation down here. I’m hoping that people from Pixar will read this. This is just a good place to vent, is all. It’s a shame that a film so good as Ratatouille wasn’t believed in enough to support be supported by Disney’s marketing.

I really hope it is different next year for Wall.E. Maybe a robot is more marketable than a rat? (Even though, I see no problem whatsoever with marketing a rat, but Disney did). I think Wall.E, or at least I hope, will be similar to Cars in the sense that it is more of a boys’ area and the toys will be more sought-after by the kids, which is what counts, I guess.

However, upon seeing Ratatouille at the cinemas again today, the Wall.E trailer was neglected to be shown, and Bee Movie was shown in its place. All I have to say is: come on! It’s freakin’ Bee Movie! If BVI didn’t get it right with their communications with the cinemas, then Dreamworks’ pervasive marketing is going to take its place!

The wires between Disney and BVI are crossed somewhere, and it’s Pixar that is suffering. You would think that there would be explicit instructions from BVI (Disney) by now, that every Pixar movie shown needs to have the attached trailer in front of it. I’m not sure if this is just my crazy cinemas, or the whole of Australia that this is happening to…

On the Australian, Disney-run site: In Cinemas, they are already promoting Wall.E, which definitely was not the case last year with Ratatouille. This is a good sign of things to come, I guess.

To finish up, I hope that Pixar takes over the marketing, as they certainly couldn’t do any worse than Disney. I also hope they are a bit more thorough, especially concerning their international marketing. Pixar’s movies deserve the best, and hopefully they’ll take any criticism (here, and elsewhere) to improve on marketing their fantastic movies to a level that they deserve.

#16

Luckily Pixar guys are in charge and will do the marketing of Wall-e. There have been some problems with the older marketing management of Disney,but John Lasseter can now choose whoever he wants even for Disney branded animated movies .
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