Pixar’s highly anticipated fairytale, Brave, recently underwent a fresh logo treatment!
If you’re familiar with the original "The Bear and the Bow" design, you’ll notice strong similarities. With that said, the new textures really pack a powerful punch and foreshadow the film’s feel.
What some might call a "teaser poster", seen above, was photographed by Twitter user @PaulChadkin at The Magic of Disney Animation in Walt Disney World. Although it’ll probably be a while until we get to see any footage from this Brenda Chapman project, it’s always nice to hear an update.
Update: Pixarian Chris Chua points out on Twitter that Merida and her mother can be seen in the logo. Hint: Check out the ‘B’ and the ‘E’!
Brave is set to hit theatres on June 15th, 2012!
How do you feel about the Brave logo?
(via The Pixar Times)
Last modified: September 10, 2010
Using small caps in the middle of a word isn’t anything new, but I really enjoy the delicate Celtic patterns on the letters. It definitely gives the viewer a hint to the overall concept. “The Bear and the Bow” felt too much like Disney’s “Brother Bear” with its hand-done type.
I like the designs on the letters- it sets it apart from most of Pixar’s other logos, which tend to be quite simple and plain (but still cool). I can’t wait for this film to come out!
I agree, the patterns on the word are quite appealing. It is definitely different than any of the logos we’ve seen from Pixar before. It’ll be exciting to hear more about this movie!
Love the logo. It looks so good and, from what I know of the film, seems to fit the tone very well. The Celtic patterns look really nice.
I’m so sad this poster wasn’t up three weeks ago! I was at the Magic of Dinsey Animation and took photos with the Toy Story 3 and Cars 2 posters. It wouldn have been amazing to take on with the awsome Brave logo.
this looks absolutely amazing! Even though it’s so far away, I can’t hold in my excitement for this film! Brenda Chapman all the way! 8DDD
It’s a little hard to tell, but I think I can see Merida and her mom. Do their heads start in the upper-left corners of the letters? Anyway, beautiful logo! The fancy celtic patterns are incredible!
Anonymous- They sure do! Hard to see, but so cool when you notice them.
The logo seemed ok until I saw Merida in the E letter. Can’t wait until this and Cars 2 comes out.
Looking good. Makes me more hyped for this film.
That poster is SO AWESOME!!! SQUEEEE I’m getting really excited now! 😀