By the time Lee Unkrich began creating a strong following on Twitter, his latest project was already far along in the pipeline.
Now, the Toy Story 3 director is taking this type of personal fan interaction to another level through his recently announced endeavor, a new Pixar film that has just begun production. "Today is day one on my next project. Every day I’ll post a new photo chronicling the journey," Lee tweeted.
To do this, the famed Pixarian will use Tumblr, a popular mini-blogging website that has recently caught on with the masses. As a user of this service, I’m elated to hear that Lee Unkrich chose the platform over (as he noted) Posterous or Instagram for this project. His first post is quite simple, a picture of a Mac keyboard likely in reference to the story treatment he’s probably polishing right now.
Follow Lee Unkrich on Tumblr to receive his daily updates.
Update: After a few posts, the Tumblr account seems to have been deactivated. Lee Unkrich hasn’t commented on this decision.
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Last modified: September 26, 2011
Even though we realize this is primarily a marketing ploy—which like the tweets are primarily written by others and triple vetted by Disney lawyers, this might be fun.
This blog, like our favorite animation studio, has really began to suck lately. Can we please get news more than once a month. C’mon son…
Your comment sucks. 😀
The blog is down 🙁