Imagination Farms Teams with Disney/Pixar

JV Pixar News points out the following article from Progressive Grocer. PG informs us that Imagination Farms has partnered with Disney/Pixar to promote Ratatouille with “a comprehensive marketing promotion that will run from May through September.”

The movie will premiere on June 29th and Imagination Farms will offer a promotion to all U.S. retailers that will include special movie-themed packaging, a “Cook & Win” Internet sweepstakes with a culinary prize package, and POS support centered on the key themes of the movie that revolve around the topic of cooking.

says the article.

Read on…

Products with Ratatouille packaging will include Washington grown apples from Chelan and L&M; bananas and pineapples from Turbana; blueberries and stone fruit from Ito Packaging; grapes from Four Star Produce; mushrooms from Modern Mushroom; potatoes from Progressive Marketing; tomatoes from Six Ls/Custom Pak; and watermelons from Progresso Produce and Custom Pak.

The article also tells us that Disney/Pixar will be providing $25 million in ancillary marketing support to promote the release of the movie creating high consumer awareness.

Read the full article here.

*About Imagination Farms

Imagination Farms, LLC, is a national fresh produce marketing company founded with the mission of increasing the consumption of fresh fruits and vegetables among children. The company is the marketer of the Disney Garden™ brand of fresh produce, offering both organic and conventionally grown products, supplied by leading domestic and international growers and shippers. Imagination Farms offers a comprehensive assortment of innovative products and creative packaging, while maintaining the highest standards of food safety.

Imagination Farms was recently awarded the Disney Consumer Product Award for being an outstanding licensee. Criteria was based on exceeding projections for the year and staying true to the mission of increasing the consumption of fruits and vegetables among children.

For more information about Imagination Farms, call 877-6-I-FARMS (877-643-2767)