New Tech from Dolby and MasterImage to Power Toy Story 3!

Pixar continues to be on the cutting edge thanks to their partnership with innovators in the projection industry!

It was announced at ShoWest, the Las Vegas theatre industry convention, that the Lamp is working closely with Dolby to launch their new technology, Surround 7.1, with Toy Story 3. DS 7.1 will provide an "exciting sensory experience" made for enhanced 3D film projection. Basically, we should expect sound to match the superior image this summer. [via Variety]

Theatres premiering Pixar’s brand new film at ShoWest today will use MasterImage 3D MI-2100 Projectors to showcase Day & Night. Pixar’s new short is described as a 3D film, aligning with the rumors we’ve heard claiming the vignette will use 2D animation with 3D inside the lines. I guess we’ll just have to wait until after the premiere screenings to get a better idea of the animation style and story of Teddy Newton’s Pixar directorial debut. [via DCinemaToday]

Remember, today is the day that initial reviews will start to pour in for Toy Story 3. Check back here for reports from ShoWest!