The Associated Press is reporting that Disney is expanding its licensing to include furniture, linens and even wine. The wine label via Issaquah, Washington-based Costco Wholesale Corp, will be based on Ratatouille.
The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99.
says the article. The products will be aimed at an adult market (obviously), is Disney’s attempt to gain a deeper foothold in a more sophisticated consumer products. Read the full article here. The wine should go well with a lovely Bouc Emissaire or an Epoisses.
Thanks to Just3d for the heads up!
Last modified: June 27, 2007
Quote:
Disney is launching a wine label via Issaquah, Wash.-based Costco Wholesale Corp. that is based on its upcoming animated film “Ratatouille,”… The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99.
Yeah Costco! I’m going to be sure to get my hands on some of this!
Thanks Luxo Jr.!