The Sacramento Business Journal via Animated News reports that Intelligent Direct Marketing Inc., a Rocklin direct mail company has landed a deal with Disney/Pixar’s film Cars for a cross promotion with thousands of car dealers that could at least double its revenue.
It will be the largest promotion Intelligent Direct Marketing has handled since it formed a dozen years ago.
The article says…
More than 6,000 car dealers nationwide may participate in its exclusive cross promotion, with the computer-animated comedy opening in theaters June 9. That would mean up to 30 million people could receive one of Intelligent Direct Marketing’s “Cars” marketing pieces…
You can read more on the article here.
Last modified: April 24, 2006