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I’m glad that Pixar is actively marketing to the college age crowd – they seem to be the ones who always miss out. I can’t tell you the number of reviews of Pixar movies I’ve seen on iTunes that start with “I walked into the movie theater kind of embarrassed to be seeing a little kid movie…” It’s obvious that college kids love Pixar movies, but they assume from trailers and such that since it’s animated, it’s just a “kiddie” film.
That’s why the Cliffhanger Edition screenings and internet viral videos that bank on nostalgia and memories of the first two Toy Story movies are so great. Pixar knows that these guys loved the originals when they were kids, and that really helps grab peoples attention. Really great stuff.
Another excellent post martini833 🙂
I’m personally not a big fan of the ‘large-chunks first’ marketing strategy.
I heard it came in handy last year with ‘Up,’ but I mean, who isn’t going to want to see ‘TS3’ after having known these characters from over 10 years ago?
Then again, I’ve got 2 weeks until the Charity screening here in Chicago. If they say I can, I intend to post a spoiler-free review on Netflix and possibly will do so here (my co-workers are anxious to know what I think, since I’m the big PIXAR fan in our division. Well, I at least have the most CARS merchandise out of anyone at the company).
2 things: Number 1, I think I’d rather just see the whole movie when it comes out, and number 2, HOLY MACKEREL my family visited Temple University for my sister Olivia’s college!!!!!!!!!!!