By the time Lee Unkrich began creating a strong following on Twitter, his latest project was already far along in the pipeline.
Now, the Toy Story 3 director is taking this type of personal fan interaction to another level through his recently announced endeavor, a new Pixar film that has just begun production. "Today is day one on my next project. Every day I’ll post a new photo chronicling the journey," Lee tweeted.
To do this, the famed Pixarian will use Tumblr, a popular mini-blogging website that has recently caught on with the masses. As a user of this service, I’m elated to hear that Lee Unkrich chose the platform over (as he noted) Posterous or Instagram for this project. His first post is quite simple, a picture of a Mac keyboard likely in reference to the story treatment he’s probably polishing right now.
Follow Lee Unkrich on Tumblr to receive his daily updates.
Update: After a few posts, the Tumblr account seems to have been deactivated. Lee Unkrich hasn’t commented on this decision.
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