After a month of financial success, Brave‘s major box office run could be nearing its end, with smaller earnings pushing it onward.
During the week of July 16, the film accumulated $6,687,867 at the box office from Monday through Thursday. Against the box office juggernaut The Dark Knight Rises, Brave dropped to #5 over the weekend, taking in $6,024,987 (a 46% drop from last weekend). Likely to make sub-$1 million daily during the coming weekdays, the movie’s final push into the record books relies heavily on casual moviegoers and the dollar theater.
At the moment, Brave‘s domestic total stands at $208,774,173, now beating out Toy Story and Ratatouille as well as Cars 2 and A Bug’s Life. The slow burn of Pixar’s movies in theaters will help move Brave towards a level of success likely around or above that of Cars. The film is also beginning to expand internationally, taking in $70.5 million overseas to date.
Next week, the film will beat The Lorax to become the #1 animated film of the year domestically so far. Stay tuned for more news on Brave at the box office.
(Via Box Office Mojo)
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