Remember what happened when Pete Docter "slipped" the title Brave in an interview last year while promoting Up?
Well, it seemed like everyone was scrambling through the ‘net to find more details about the project only to find that it was only a codename for the previously announced Brenda Chapman film, The Bear and the Bow.
Now, Stitch Kingdom is bringing the name back! Brave seems to have been recently trademarked over fourteen times by Disney! The fan blog also discovered that Disney registered domain names related to Brave including BRAVE–MOVIE.COM and BRAVETHEMOVIE.COM. What’s more, there seems to be no domain names related to TBatB… This story follows closely behind the tracks of recent domain registrations for rumored Toy Story Toons and a slew of brand new Cars Toons.
But what makes this new information all the more interesting is that we are now led to believe that Pixar’s winter 2011 fairytale has been rebranded to its working title of "Brave." I warmed up to The Bear and the Bow, but I honestly don’t mind the title Brave. They both seem very fitting as the title character, Merida, apparently defies all odds. Keep in mind, this is well backed-up, but still speculation.
This brings us to question why TBatB may have been re-titled. Well, as Disney has been shutting down projects (King of Elves, The Snow Queen, maybe even Newt) they’ve also been renaming films to better target a wide range of demographics. For example, Walt Disney Animation Studios’ Rapunzel was recently changed to Tangled — apparently to appeal to young boys.
The irony in this decision, though, is that it doesn’t seem very brave to switch a title just to please a certain demographic. But then again, this was the internal name for the project, so maybe The Bear and the Bow was just something Marketing came up with to present to shareholders back in April of 2008. This is also the studio that brought us the very brave trio of Ratatouille, WALL•E, and Up. But does a title really matter, isn’t it the story that counts?
Update: Apparently, Disney has trademarked the term DISNEY PIXAR BRAVE very recently, adding fuel to the fire of this very plausible rumor. This is a near confirmation, is all I’m saying…
What do you think about the possible name change for this 2011 project?