Jim Hill at Jim Hill Media has an article about how the House of Mouse is “managing expectations” for the performance of Ratatouille at the box office this year. In other words, Jim is talking about how word is going around behind-the-scenes not to expect Ratatouille to be a big hit this summer, where it is crowded by anticipated sequels, wizards and robots, so if it doesn’t perform well at the B.O. it’s not that big of a deal, and if it does perform well, that’s perfect!
It’s being called the “ … little film with the great big heart.” Which is perhaps a polite way of saying that the folks at Disney Studios don’t expect this new Brad Bird film to do all that well at the box office next month. Jim Hill explains why the Mouse now appears to be working behind-the-scenes to help lower industry expectations for Pixar’s next big release
If your interested, have a read.