Jim Hill sheds some light on The Big Cheese Tour which Disney will use to promote Ratatouille, in a similar way to the Cars Road Trip Tour last year.
And since last year’s “Cars Road Trip ’06” (Which sent full-sized replicas of Lightning McQueen, Sally & Mater out on a 40 city tour last spring) did such a good job of raising the public’s awareness of that John Lasseter film … The Mouse is looking to do something similiar for “Ratatouille.”
So would you believe a 25-foot-tall & 40-foot-long wedge of Swiss that you walk through? Which will begin touring the U.S. later this Spring as part of Disney / Pixar’s “Big Cheese Tour” ?
says Jim Hill.
The 600-square-foot structure will be able to be quickly assembled in the cities it visits. Jim also says that 4000 people will be able to visit the giant piece of cheese each day. Also there will be holes for kids to climb in an HD screens showing clips from the film as well as behind-the-scenes footage. While waiting in line to enter, there will be cooking demonstrations by local chefs, on a raised, outdoor stage.
Jim also has some info on where it will be headed. Atlanta, Charlotte, Chicago, Milwaukee, New York City and Washington D.C. so far. And he also tells us that the stops will be tied to food-related events like the Ninth Avenue International Food Fest (May 19 & 20), Riversplash (June 1, 2 & 3) and Taste of Chicago (June 29 – July 8).
As for the rest of the stops of the “Big Cheese Tour” … Look for Walt Disney Pictures’ marketing department to make an official announcement sometime in the coming weeks. Though (from what I hear) the Mouse is looking to keep this “Ratatouille” promotional unit on the road for quite a while. To support both this Pixar film’s June 2006 theatrical release as well as its debut on DVD in December.
says Jim.
And lastly, Jim says that Disney also wants to send the structure overseas to places like Europe and possibly Asia. One would expect Paris to be a stop if this is the case.
And that is the latest news on The Big Cheese Tour thanks to Jim Hill.
Last modified: March 27, 2007
Sounds like fun. I’ve always wanted to climb through the holes of a big block of cheese ever since I was a kid…. (snigger)
Hopefully, this will spark the public’s interest in the film a little more; I’m pretty sure it will, as the same technique worked well enough for Pixar’s Cars last year.
Thanks for the “heads up”, Jim and luxo jr.!
The Ratatouille HD trailer is finally up on Disney’s website. It looks great!
wow, that sounds awesome! 😀
i really hope they come to california! man..
i didn’t hear anything about the Cars tour last year!