Up Dominates Key Art Awards Nominations!

With 19 nominations, Up soars above the competition in The Hollywood Reporter’s 39th Annual Key Art Awards!

Pixar’s 10th makes its return to the circuit at the ceremony that honors "creative contributions to the marketing of theatrical motion pictures and DVD releases."

I can’t say I’m surprised by these nods. From the first teaser poster to the film’s For Your Consideration campaign, marketing for Pete Docter’s second outing did nothing but catch people’s eye.

THR notes that Up had the most mentions of any film at these awards. I’ve categorized each nomination below. Click to see the ads.

Theatrical Print: Teaser Posters Rated PG-13 and Below, Standee Display, In-Theater Print, Electronic Print and Animation Posters

Theatrical New Media: Best Website Design, Best Online Banner Advertising and Best Digital Campaign

Theatrical Audio Video: International Audio/Visual, Animation TV Spots (3 nods) and Animation Trailers (2 nods)

Home Entertainment Print: Animation Packaging

Home Entertainment Online Media: Animation Packaging, Video Box Animation (according to THR)

Home Entertainment: Animation TV Spots

Toy Story and Toy Story 2 in 3D Double Feature was also nominated for 3D Print, setting Pixar’s grand total to 20 noms.

Since I’m a huge fan of film marketing, I love that the hard work is getting recognized. It’s also nice to see Carl’s adventure back in the limelight in the midst of all this Toy Story 3 news.

We’ll keep you updated on whether or not Up took home a couple more honors after the June 11th event. Learn more about the Key Art Awards here.

Your thoughts?

(via The Pixar Times)