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Apple's iPhone 4 Takes 'Up' Retina!

News UP

Remember the little film that premiered just over a year ago? Yeah, the one that made more than $290 million at the US box-office.

Of course you do and so does Apple! In the midst of anticipation for Toy Story 3, it’s easy to lose sight of the legacy that has led up to Pixar’s 11th feature. But for the new iPhone 4, ‘Up’ is the only way to go!

Today, Pixar’s former CEO, Steve Jobs, unveiled the 2010 model of Apple’s revolutionary mobile phone — officially that is. Among other highly sought after features (such as a front facing camera and multi-tasking) comes the "highest resolution display ever built into a phone": Retina. With such a vibrant screen, Pixar’s iridescent masterpiece, Up, is the obvious choice to showcase the new technology!

In the recently released ad you can catch a glimpse of Carl and Ellie’s story, beautifully displayed on the latest in mobile technology. When iPhone 4 makes its way into stores on June 24th, you too will be able to watch your favorite Pixar films on the go at 940 X 640 pixel resolution.

Note: Earlier this year, iPhone OS 4.0 was revealed to have a new feature called iAd. Pixar also made a cameo here, showcasing the mobile advertising solution with Toy Story 3.

Learn more about iPhone 4 at Apple’s official website.

How cool is it to see Pixar routinely featured on Apple product demos?

Last modified: June 7, 2010