With new family-friendly competition arriving each week, Brave‘s profits have been gradually dropping throughout July. Many assumed that the arrival of Ice Age: Continental Drift this week would signal the end of Brave‘s major box office run. So how did the film perform?
Over the week of July 9 through 12, Brave took in a modest $10,931,456, a 51.6% drop from last week’s weekdays. The real question, though, is how the movie fared against its biggest competitor to date.
Surprisingly, Brave held up pretty well against Ice Age over the weekend; the film took a fairly standard 43.1% drop, taking in another $11,160,522. Its current domestic total stands at $196,061,319.
Ice Age did, though, debut at #1 with a solid $46.6 million, knocking Brave down to #4. However, Ice Age‘s greatest success is in its international performance. Overseas, the film has grossed $339 million to date, in contrast to Brave‘s measly $46.8 million international earnings. Remember that Brave has yet to open in many major territories, including the UK.
Next week, Brave will finally reach the coveted $200 million mark domestically, placing it among Pixar’s previous hits. To see how much farther the film will go, and to stay updated on Brave‘s rising international intake, check back soon.
(Via Box Office Mojo)