Jim Hill at Jim Hill Media reports that Disney Consumer Products are only planning a limited line of merchandise for Up, believing there will only be a limited demand for Up action figures.
Disney Consumer Products Being 'Up'tight?
Hill says the other reason is that Disney don’t want their licensing partners to feel burned before the release of Toy Story 3 where they expect to continue their Toy Story product line with greater force. Read the full article here.
Last modified: April 1, 2008
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