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Disney Consumer Products Being 'Up'tight?

Disney Merchandise News Toy Story 3 UP WALL-E

Jim Hill at Jim Hill Media reports that Disney Consumer Products are only planning a limited line of merchandise for Up, believing there will only be a limited demand for Up action figures. 

Hill says the other reason is that Disney don’t want their licensing partners to feel burned before the release of Toy Story 3 where they expect to continue their Toy Story product line with greater force. Read the full article here.

Last modified: April 1, 2008