In the summer of 2012, a Scottish princess-turned-archer will be pitted against a Martian warrior.
That’s right — Disney has set John Carter of Mars for a June 8th release, just one week before Brave in the same year! Sounds like there’s going to be a Disney feud at the box office…
One could argue that Andrew Stanton’s live action debut has a vastly different audience than Pixar’s first film centered around a female lead. But when analyzing the studio’s 15 years of box office success, demographics don’t seem relevant.
I’m honestly not sure why Disney would pit their big 2012 flagship films against each other. It seems a little misguided. I also don’t think either film will be able to perform at their optimum potential, but who will suffer the most: will John Carter overshadow Brave or will the complete opposite happen in Carter’s second weekend?
…and we thought Twilight was Pixar’s biggest worry! Your thoughts?
(Release date via Box Office Mojo)
Last modified: August 9, 2010
Do you mean June 8, 2012?
Of course! My brain is fried!! 😀
Like what you said, martini833, its a whole different audience.
I don’t what dicession that Disney has been made to release their movies back-to-back, but there is only one reason why they do that: one of both movies isn’t good enough.
It’s going to be the 2 greatest weeks ever!
I want to be able to support both movies equally, but it’s obvious that I’ll have to spend most of my time promoting Brave.
personally, I don’t think pixar has any competition, lol
It does seem like a foolish move… It’d make more sense to push Brave up to early May or John Carter to July (wait, scratch the July suggestion… I just remembered Batman 3).
Well there’s still two years for Disney to think about it and it’s not that uncommon for release dates to get shuffled mere months before. Fingers crossed that Disney figures out the best thing to do here.
I think studios should forget about demographics. With good buzz and marketing, most movies can appeal to any audience.
As for this scheduling move, I would expect no less from the folks who put Sorcerer’s Apprentice against Inception, Tangled close to Harry Potter, Winnie the Pooh against Harry Potter (and oddly close to Cars 2), Muppets against Tintin…
Pixar is a wholly owned company of Walt Disney, therefore Disney gets the money from Pixar’s movies. So in a sense, setting these two releases back to back is simply Disney competing with itself. So it’s there own problem, not Pixar’s.
BAD idea. Very bad idea. The big budget special effects films like Sorcerer’s Apprentice and Prince of Persia flopped BIG time. No one’s heard of John Carter of Mars, and there’s no one famous in the cast (according to IMDB). A new Pixar film is always something to look forward to. Brave will CRUSH the carter movie.
Oh my gosh. This is unreal. Do you mind if I link this to my site, Martini?
—Leirin
It’s a little early to say, after all it’s still two years down the line.
One thing this blog fails to note is the date set for Frankenweenie (March 9, 2012) was mentioned in the same announcement. My theory is that something is going on with Brave at the moment and that it will receive a new release date soon. I highly doubt Disney will release two animated films so close to each other.
I’ll be surprised if they don’t move one up or back by then.
@ the most recent Anonymous, John Carter is not going to be animated, it’s Mr. Stanton’s first live action film.
and @ Kyle, I definitely hope they move one of them up to May but pushing either of them back to July would be suicide. Two words: Batman 3.
@Kyle, actually I was referring to Frankenweenie, which will be a stop-motion film. =)
Either way, I hope Disney straightens out the schedule soon.
Leirin — No problem. 🙂
Last Anon — I didn’t mention Frankenweenie because it’s irrelevant to the topic at hand. 3 months is definitely enough leg room.
Kids movie always win, in case of brave, which is being made by pixar, it will be big.
But, JCOM has another promotional tagline,” from the director of finding nemo and wall-e”, so, i don’t know who will win, but, i’m sure brave will open at first place on the weekend box office.
Well, we can put it this way. The Carter movie probably will be PG-13, so a smaller audience than an audience for Pixar movies will see it. Brave will probably topple Carter in the box office because of this factor.
Disney’s been making stupid, ill thought out moves since 2000. Why is everyone surprised?
Brave is going to CRUSH JCOM no dout!