Pixar films have always been regarded as the definition of unique viewer experiences.
Surely Disney kept the studio’s pristine quality in mind when they decided to support the Blu-ray format or to exhibit their films in 3D, for example. Now, the filmmaking power-duo have announced that they’ve taken the next step in innovation for optimum presentation. Toy Story 3 will be exhibited in IMAX 3D on June 18th alongside the standard and digital 3D releases!
To achieve the IMAX effect, the highly anticipated film will go through the IMAX DRM process. That means it’ll be transferred to the appropriate size, filling a screen that’s approximately 52 × 72 feet. The latest super hi-res promo pictures will really give you an idea of how much detail you’ll catch (if not more) on an IMAX screen. Since Toy Story 3 is an event film, I believe the addition of screenings in this format was the right direction, I’ll definitely be checking it out in my local megascreen at least once!
What do you think of the decision to exhibit Toy Story 3 in IMAX? Will you make the effort to see it in this format?