The first few advertisements focus on specific scenes from the best reviewed film of the year. We saw the Married Life sequence (major Oscar buzz generator) and the heartstring pulling Campfire segment being used with great effect. Now, Disney/Pixar is packing all that emotion into one page!
This latest FYC, a visual chronicle of Carl and Ellie’s life together, comes from Variety and can be seen above. If this triumvirate doesn’t convince Academy voters that Up is the picture of the year, I don’t know what will! You may notice they used a new quote this time, "…this is filmmaking at its purest!" — I agree. The campaign has also grown more ambitious, now asking for consideration in four main categories including Best Picture, Best Animated Feature, Best Director and Best Original Screenplay! It is of note that Up has the noms and wins to back those wishes up, as cited in the ad.
Judging by the For Your Consideration ads and the nominations (and wins) we’ve seen so far, how do you think Up will fare come Academy Award nominations?
(via Awards Daily)