Toy Story’s re-release and sequel campaign plans have just been released by Toy News.
Promotions will be "extensive" for the first two Toy Story films and "huge" for the highly anticipated Toy Story 3. Merchandise will range from brand new action figures to DVD/Blu-ray’s which will be released in Spring of ’10 (Toy Story), Summer of ’10 (Toy Story 2) and Fall of ’10 (Toy Story 3). TS3’s campaign will be the most extensive and will feature PR, TV, press and outdoor advertisements and high profile promos.
Read the full toy industry advertisement here.
Don’t Forget: Toy Story in 3D will be released October 2nd, 2009; Toy Story 2 in 3D will be released February 12th, 2010 and Toy Story 3 will be released June 18th, 2010.
(via The Disney Blog)