WALL•E has been rolled out by Disney this week at the Licensing Expo reports Variety. Disney is banking on WALL•E and other toys selling up to $30 billion worth of merchandise. Toys include everything from the Ultimate WALL•E to WALL•E Crocs that leave tire tracks.
Disney hopes the story of cute robot Wall-E will be much more translatable into licensing coin than was last year’s Pixar pic, “Ratatouille,” which may have wowed critics but left licensees less charmed by the pic’s rodent motif.
says the article. Read more here.
Last modified: June 12, 2008
(uneasy laugh) Wow… they’re aiming pretty high (although I’m not surprised. five times as many people seem to know about this movie than they did Ratatouille last year.)
I just hope with all this $$$, Disney doesn’t spawn a WALL-E TV show, like they did with Buzz Lightyear of Toy Story 2….
– Euphreana
Not sure if it’s been linked already, but here’s the UK Wall-E posters:
http://www.empireonline.com/news/story.asp?NID=22729
Nice Box-Art alert:
There’s an exlusive Disney•Pixar Ultimate Movie Collection DVD at the Costco website:
Costco.com (search Pixar)
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P.S. the filter is way too stron it doenst on occasions it doenst allow John L’s last name and long urls.I wanst even able to post this in Contact us i suggest you remove it