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WALL•E Expected To Sell Big

Merchandise News WALL-E

WALL•E has been rolled out by Disney this week at the Licensing Expo reports Variety. Disney is banking on WALL•E and other toys selling up to $30 billion worth of merchandise. Toys include everything from the Ultimate WALL•E to WALL•E Crocs that leave tire tracks. 

Disney hopes the story of cute robot Wall-E will be much more translatable into licensing coin than was last year’s Pixar pic, “Ratatouille,” which may have wowed critics but left licensees less charmed by the pic’s rodent motif.

says the article. Read more here.

Last modified: June 12, 2008