Disney Consumer Products have announced their 2008 lineup for the Cars product line here. What will we see?
- New content from Disney Publishing Worldwide including titles creatively directed by John Lasseter
- Disney Channel will premiere "Cars Toons", animated interstitials offering kids a close up and new look at the world of Cars
- An all new Cars website will soon launch featuring games and immersive activities
- New Cars inspired soundtracks will release from Walt Disney Records
For ongoing content, DCP says:
In 2008, DCP will unveil a new product line inspired by "The World of Cars," an umbrella brand that fuels the Cars franchise with new automotive faces, places and adventures to power boys’ imaginations and satisfy their need for speed. Kids will join Lightning McQueen and friends as they race to the finish line with the world of Cars.
Find out more here. Thanks Martin.
