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EXCLUSIVE: Look 'Up' At This New Display

News Poster UP

I thought I’d share a brand new Up display featuring the poster and some binoculars…

The cut-out is now in theatres (you really can’t miss it) and has been attracting quite a bit of attention. Put your eyes up to the binoculars and press the red button to watch the trailer for Disney•Pixar’s 2009 comedy-adventure! So, next time you’re at your local megaplex, look up and around for… UP!

This is shaping up to be very interesting marketing for Up, let’s see how they take it to the next level in the SuperBowl…

Enjoy!

Last modified: January 14, 2009