Along with the release of Cars 3 on Digital on the 24th of this month and on Blu-ray on the 7th of November, we’ll be able to see the new Cars 3 short Miss Fritter’s Racing Skoool.
Miss Fritter, the strong and self-assured school bus voiced by Lea DeLaria, will take centre stage in this mini-movie, and Pixar have come up with a characteristically creative way to advertise it: you can talk to Miss Fritter herself on Facebook Messenger!
— Disney•Pixar (@DisneyPixar) October 18, 2017
By following the link in the tweet above, you’ll be directed to Messenger where you can talk to a cleverly programmed ‘Miss Fritter bot’. The opening screen reads:
“Rev your engine and become a world class racer! In this Cars 3 bot, attend Miss Fritter’s Racing Skoool and learn to race like the famous Lightning McQueen.”
You’ll then get to do a fun quiz – there are lots of different questions you might get asked – and at the end, you get rewarded with a teaser for the new short!
It’s great to see Pixar trying out some new advertising techniques, and this one was particularly fun to experience. If you have Facebook Messenger yourself, then it’s well worth a quick test-drive – you even get a certificate.